The findings in this report reinforce a critical reality facing GBS leaders in 2026: the challenge is no longer identifying where Agentic AI can be applied. The challenge is creating the foundations, operating models, governance structures, and workforce capabilities required to scale it successfully.
While technology continues to advance rapidly, organisations are discovering that sustainable value depends on far more than AI alone. Data quality, process ownership, workforce transformation, executive alignment, and governance are emerging as the true differentiators between organisations achieving meaningful outcomes and those remaining stuck in pilot mode.
These themes sit at the heart of SSOW Autumn 2026, where the industry's leading GBS, transformation, automation, and process leaders will come together to explore how organisations can move beyond experimentation and deliver enterprise-wide impact.
The insights presented throughout this report are powered by SSON Research & Analytics, the largest and most comprehensive independent research function dedicated to the Shared Services and Global Business Services community. For organisations seeking to understand not only where the industry is today, but where it is heading next, SSON Research & Analytics remains one of the most trusted sources of intelligence available to the global GBS community.
Join us at SSOW Autumn, 20-22 October 2026, Amsterdam RAI, Netherlands, to continue the conversation and discover how leading organisations are turning Agentic AI from promise into performance.