As we move into 2027, marketing faces a defining tension: customers expect experiences that feel like a perfectly tailored suit – precise, relevant, and made for them – yet are increasingly resistant to being measured to achieve it.
This is the personalisation paradox this report has explored, and it is the central question of the Summit.
Personalisation is being redefined. It is no longer just about targeting the right message, but about meeting customers where they are and creating value in the moments that matter.
AI has made personalisation faster and more scalable than ever, but the challenge is now human: ensuring experiences feel genuinely tailored, not mechanically assembled.
The Marketing Personalisation Summit, 3-4 November 2026, Hilton Kensington, London, brings together senior marketing, CRM, and digital leaders to explore how leading organisations are resolving this paradox – delivering AI-powered experiences at scale while earning the trust, transparency, and control customers expect.
